Ambassadors & endorsements
Stray Kids' I.N Stars In Damiani's 'Winter Whites' Holiday Campaign
Italian supermodel Mariacarla Boscono appears alongside I.N in the campaign, which Damiani released on November 2.
K-pop group Stray Kids' I.N has modeled for "Winter Whites," the new holiday campaign from Italian jewelry brand Damiani.
On November 2, Damiani released the campaign video on its official X account. The brand said the campaign features global brand ambassador I.N and Italian supermodel Mariacarla Boscono.
Damiani wrote of the campaign, "A new interpretation of the Maison's world for the festive season."
The group also announced the campaign on its official X account the same day, in a post naming I.N and "Winter Whites."
On May 8, 2025, Damiani announced I.N as its new global brand ambassador. The brand wrote at the time, "We are thrilled to embark on this journey together with him: we love his distinctive style and captivating aura."
I.N has since modeled in a series of Damiani advertising campaigns. The brand released a new advertising campaign starring him on September 11, 2025, and unveiled "Damiani Icons," featuring I.N and Boscono, on June 25, 2026.
SourcesDamiani X post unveiling "Winter Whites" · Stray Kids X post on the campaign · Damiani X post announcing I.N as global brand ambassador · Damiani X post on the September 2025 advertising campaign · Damiani X post unveiling "Damiani Icons" · Damiani X post on I.N and Mariacarla Boscono in "Damiani Icons"